Concept
How might we
Launch an online NFT Marketplace for contemporary artists?
Concept XYZ was created to develop into the first curated platform for buying and selling physical and digital NFT-powered artworks.
We worked hand in hand with Alexander May and Materia to help them bring their brand, MVP NFT Marketplace, website, social contents and events with (SIZED LA and Frieze London).
Launching the first NFT Drops: Frieze London & SIZED LA
We started by helping Concept prepare for their first event and NFT drop at Frieze London, with the Josh Lilly Gallery, presering Rachel MacLean's exhibition. and at SIZED LA and
Images courtesy of Frieze and SIZED
A brand and a set of assets and templates
Together with Alexander May and Concept's founders, we designed a brand with an engaging narrative and crafted a set of modular easy-to-use templates to enable Concept's internal teams to easily create social contents.
A website, a design system and an NFT Marketplace
Following the principles of atomic design, we crafted a modular Design System in Figma and, together with Mozza, we helped Concept specify its user stories and craft their online NFT marketplace.
