The logo takes the from of an extensible device which adapts to its use, the same way a speech adapts to its audience and extends to spread the ideas to more people. Its three parts represent the three pillars of Panache’s method: rhetoric, storytelling and leadership. As Panache’s approach is to blend ancestral techniques (Aristotle) with modern processes (Colorful shapes), the three parts of the logo stand for the three pillars of Panache’s method: rhetoric, storytelling and leadership.